understand the factors affecting the environment of Radio and TV work in national and international contexts.
understand all the elements of Radio and TV work starting from program preparing, photography, montage, directing to producing Radio and TV programs according to the standard requirements,
practice journalistic work in the print media,
edit, direct and produce innovatively a print or electronic media newspaper,
understand the nature of the public relations work, goals, functions, its professional basics and factors affecting its development,
understand the nature of the advertising work, its various areas, and the factors governing it,
acquire the needed skills to work in various areas of public relations and advertising and how to use the media in managing crises locally, internationally and organizationally,
analyze patterns of human behavior and their interaction with nature,
analyze social problems and phenomena and suggest solutions,
enable students to write research papers in sociology and social care,
use modern technologies in practicing social work,